The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Getting Dragged Along? Start Charting Your Team’s Course with an Investment Model

Getting Dragged Along? Start Charting Your Team’s Course with an Investment Model

To meet the demand for content, do you take a “peanut butter” approach and spread your resources evenly – but thinly – across the whole product? Or do you grease the squeakiest wheel, which means you neglect a wheel that’s more vital to the business? Either way, outside forces dictate how you’ll use your resources. Soon you’ll have a lot of mediocre content that doesn’t represent your team’s value. And that makes it hard to get headcount and funding.

In this session, you will learn how to:

  • Take back control! Use data about your customers and company goals to focus team efforts on high-impact areas.
  • Advertise which areas you can cover – and which you can’t (without additional resources).
  • Learn about the concept of an investment model for documentation teams and what information you’ll need to get started.

We’ll outline the metrics you should collect to demonstrate the effectiveness of the model and give real-world examples of how to negotiate with product teams to ensure that writers are supported for focusing their efforts on high-impact areas.

Presented by Lisa Hultman

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