The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Future-proof Your Content: Go Beyond Traditional Publishing for Adequate Scalability

Future-proof Your Content: Go Beyond Traditional Publishing for Adequate Scalability

This session delineates why the most common publishing methods in today’s technical space cannot survive into the middle of the next decade. Tools and methodologies are required that are scalable for vast increases of “atomic” content and to dozens of more language targets. Discover what the minimum ingredients are for survival in terms of tools, workflows and content strategies.

In this session, you will learn:

Not only is the world’s climate changing, metrics for our survival as tech comm content creators are changing just as dramatically. North American tech comm professionals can no longer assume they will go another 5 years in English only, with traditional publishing methods. The days of “feels good,” unstructured authoring are soon coming to an end.

The biggest challenge facing us is that the most common, traditional method of publishing technical content cannot “scale” to meet the demands of today’s markets. Eventually through mergers, acquisitions or major shifts in market demands, you will inevitably be producing technical content that must be delivered in multiple languages.

In this session you will learn:

  • The constraints of traditional publishing that prevent adequate scalability in your deliverables
  • How improved authoring and review will inevitable result from a migration into structured authoring
  • What type of internal supply chain is required to meet the demands of today’s intelligent, structured content
  • Why it is essential to implement component content management simultaneously with a migration to DITA and structure

Presented by Chip Gettinger

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