The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Feed the Goldfish in 19 Minutes and 52 Seconds

Feed the Goldfish in 19 Minutes and 52 Seconds

Content consumption patterns have dramatically changed over the last decade. The maximum selective sustained attention span of a human being is about 20 minutes. The length of this talk. Latest research shows that the transient attention span of human beings has even gone down from 12 to 8 seconds over the last decade – even a goldfish has a longer attention span.

To communicate technical content in the future successfully, we need to move from drops to drips, deliver smaller content chunks, improve findability and searchability and tailor content to the content consumer’s role and context automatically.

Presented by Stefan Gentz

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