The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Building an Effective Content Framework for Customer Success

Building an Effective Content Framework for Customer Success

The core of customer success is based on understanding user objectives and reducing customer effort. If your content isn’t the best and quickest answer to your target users’ questions, then they will go elsewhere. Even Google’s AI is learning to favor content that most effectively fulfills the searcher’s intent.

Learn about a user-focused framework to guide your content decisions and learn how to use the framework to develop effective content standards tailored to your customers.

Presented by Sara Feldman

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