The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Drawing the Line on Content Localization: How Much is Too Much?

Drawing the Line on Content Localization: How Much is Too Much?

So much content, so many languages. When adding support for a new geography or language, how deep do you go? Localize every last help file, marketing page, tutorial video…or something less than that? Who gets to decide and what’s their process for doing so? I’ll share best practices and frameworks for making these decisions, collected from a number of content strategists at leading companies. I asked the tough questions of a number of your colleagues, so you don’t have to.

In this session, you will learn:

  • How content strategists at leading companies prioritize content localization efforts.
  • How content strategists create buy-in for their localization strategy, across the organization.
  • Questions to ask when choosing a localization strategy.
  • How your peers evaluate the effectiveness of localized content and adjust their strategy.

Presented by Daniel Foster

Follow Us @LavaCon