The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Creating a Unified Content Portal: The Key to Competitive Advantage

Creating a Unified Content Portal: The Key to Competitive Advantage

Pre-Conference Workshop

A lot goes into creating a success unified content portal. By successfully bringing together disparate parts of your organization (e.g. technical documentation, training information, and support documentation) and breaking down content silos, organizations can revolutionize how content is stored, shared, and distributed throughout their organization – and beyond.

Discover what exactly a “unified content portal” is and how you can take the necessary steps to creating a successful one. Then, find out how modern organizations are adopting content-as-a-service (CaaS), search, personalization, and other strategies to make their content even more powerful.

In this session, you will learn:

  • Definition of a Unified Content Portal – and what a successful one looks like in the real world
  • Case studies and examples of ways in which Unified Content Portals are being adopted and used throughout a diverse range of organizations
  • Core business drivers, ROI, and competitive advantages
  • How a Unified Content Portal breaks down content silos – using hands-on exercises and workshopping
  • Best practices for attaining buy-in from key stakeholders

Led by Jim Edmunds

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