The LavaCon Content Strategy Conference: Spanning Silos, Building Bridges | November 5-8, 2017 | Portland, OR
Case Study: A Journey to Intelligent Content Delivery

Case Study: A Journey to Intelligent Content Delivery

In this session, learn how the Mastercard team implemented an enhanced digital platform that transforms the way technical content is delivered to and consumed by Mastercard customers. With this cloud-based solution, Mastercard can target content to a global audience and elevate the customer experience, all while more effectively optimizing internal processes. You will learn about our experience with the technologies and processes involved on the journey, including the use of taxonomy and SSO to support a complex array of user entitlements based on role, ownership and geography. This discussion will demystify some of these concepts as we share our experience with you.

Presented by Craig Prior and Joe Gelb

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