Rhyne Armstrong

From Small to Enterprise: Growing Pains in the Content World

You have everything figured out. Your content is being produced, published, and curated the way you want, and the systems you have in place are relatively flawless. Then BOOM! Your organisation announces an acquisition, and your world is going to change. In this case study, we look at and discuss the differences between content in a small business and a large enterprise, and what we are doing in our organisation at Cisco to make sure the needs of our customers and employees are met while we worry about things like compliance.


Rhyne Armstrong has been a producer, strategist, and manager in the content world for the last 24 years, and hopes to some day figure out what he wants to do when he grows up. He is a Documentation Manager at Cisco Systems, Inc. in the Security Business Unit, and is an Associate Fellow of the Society for Technical Communication. Rhyne lives in Atlanta, and works hard to juggle his day job with his other roles: haunted house designer, stage manager, and soccer/ballet dad.

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