Marie Girard

  • Marie Girard
    Bordeaux, France
    Enterprise Content Strategist

Cross-silo Governance for Content Gone Wild

Co-presenting with: Peter Gilliver

We thought we had tamed our content. We had automated it and continuously delivered DITA-based online helps for IBM products. And then came cloud services. This changing model led us to reach beyond our comfort zone and interact with the numerous other content producers in our organization. In this adventure outside of traditional documentation territory, we discovered new ways of managing product content. And we found that our structured content background helped domesticating wild content into great customer experiences.


Marie Girard manages content strategy and architecture for IBM products. She leads unified content strategy efforts through collaboration across silos, content models and audits, and focus on user experience. She teaches technical communication at Paris Diderot University, and keeps investigating how everything interrelates through the practice of yoga.

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