Julian Murfitt

Sun Tsu, Dorothy, and the Road to Implementing Content Strategy

Where do you start in discovering the elements of a content strategy in your business and what methods can we use to help plan and implement the resulting strategic vision. By drawing on experience of working with many companies over several years, Julian will share his ideas and experiences to help you plan and implement a content strategy. This is not a review of specific technology or functional elements of what to do with your content but rather a detailed look at the business case and how to gain management mindshare to achieve your information vision and goals.



Julian is CEO and co-founder of Mekon Ltd., a systems integration and content strategy consultancy. Originally trained as a mechanical engineer, he worked as a solutions architect during the 1980s. In 1990, Julian formed Mekon to capitalize on the growing demand for technical document solutions. He led the development of the first structured (XML) standard for aeronautical information publications (AIPs) used in civil aviation authorities, along with several large civil aviation documentation projects. Julian is active in the S1000D and DITA communities and is a former council member of the Institute for Scientific and Technical Communicators (ISTC). He was the keynote presenter at DITA Europe 2007 and the 2010 ISTC conference.

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