Janne Jul Jensen

Tapping Into the Customer Mind

More than ever, today’s users are expecting a great and smooth user experience from their applications – and creating intuitive user interfaces has become an essential skill for successful development teams. Design guidelines help a lot, but what exactly makes some apps super easy to use while others leave the users puzzled or frustrated? In this talk Janne Jul Jensen will take us inside the mind of the user to explain why some things are just so darn hard. She will explain how we can make software with user interfaces that “work” by leveraging the way our brains are wired.


Janne Jul Jensen is Senior UX Architect with LEGO. She specialises in usability and interaction design, and applies her expertise primarily to the internal systems within LEGO. She is a sought after speaker by educational institutions, conferences, the public sector and companies. She also gives courses internally and externally on her topics of expertise and is the founder of the user group Design & Usability, where peers can meet and learn from each other. She is also involved in a steering committee on Women in IT committed to raising the number of women studying within the IT fields.

She has previously worked 5 years with Trifork A/S where she designed apps, such as Danske Bank,Bilka and DSB. Before Trifork, she was a researcher at Aalborg University for seven years, successfully collaborating nationally and internationally with academia and privately held companies on a number of projects, resulting in a number of publications.

Apart from her research, she has taught HCI to undergraduate and graduate students and supervised student projects on these topics. She earned her Ph.D. degree in 2009 and a M.Sc. in Software Engineering in 2003, both from Aalborg University.

Twitter: @JanneJulJensen

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