Gal Oron

Content Transformation: Building a Digital Experience that Supports Your Customers’ Journey

Co-presenting with Antóin Ó Slatara

The path to a content architecture, workable taxonomy and digital experience that is reflective and supportive of your customers’ journey may seem daunting and elusive. In this case study, we walk you through the transformation that Dell EMC took to get there.

You will learn about the skills you need to acquire to implement an architecture suitable for a digital world, and how writers can and must adapt to a dynamic and living model. We will demonstrate the resulting documentation portal and how content is tagged behind the scenes to arrive at the desired user experience. You will see actual metrics that validate the approach and provide the data needed to constantly improve in a dynamic environment.


Gal has proven success in leading and scaling global enterprise software companies. Prior to serving as CEO at Suite Solutions, Gal was a partner in Trigger Partners, an investment company specializing in technology companies in Israel and in Brazil. Before his work at Trigger, Gal led M&A transactions at VERINT (NASDAQ: VRNT), a leader in customer engagement optimization. Previously Gal served for nine years in various executive management positions at Orsus, a pioneer and market leader in the field of Situation Management. Gal served as President of Orsus for four of those years, leading its acquisition by NICE Systems (NASDAQ: NICE).

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