The Montagues and the Capulets: How Technical Staff and Enterprise Authors Can Find True Love (Without Death)
The Information Age challenge is for information consumers (readers) to get the information they need, at the right time, on their device/media of choice with maximum productivity and efficiency throughout the entire process. The Montagues (Tech Pubs) does this with an XML architecture and various complex technical tools. The Capulets across the enterprise must now awaken the same content reuse and flexible publishing benefits with appropriate tools without the Death of one side, the other, or both.
As the long-term CEO of Information Mapping, Doug commercialized the foundational cognitive research and structured writing methodology called Information Mapping. As CEO of that Company he made content and related processes replicable, developed appropriate supporting technology, and brought both structured authoring and technology tools to more than a quarter million people in 43 countries. More recently he has developed tools and a simple approach to letting large organizations achieve content reuse and flexible publishing in an easy and cost-effective way.