Think Global, Act Global, Go Global
Entering new language markets requires more than just translation. To succeed, you must provide the same quality product or service to each market—a unified, localized customer experience. One team or department cannot do this alone. Sales, marketing, product development, support, training, and more all need to work together and share their area expertise.
Bill Swallow, Director of Operations at Scriptorium, specializes in content strategy with an emphasis on handling challenging localization and terminology scenarios. With two decades in technical communication, Bill has extensive experience in technology implementation, localization, and management. His experience on both the client and vendor side of localization has made him (rather painfully) aware of all of the potential pitfalls in content localization, from technology considerations to workflows to writing practices.