Anton Bollen

Effective and Engaging: The Key to Better Videos

Videos are taking on an increasingly important role in the field of technical communication. So how can we ensure that the content we are creating is optimized, effective and meeting our viewers’ needs and expectations?

Based on a number of studies and the analysis of hundreds of videos, this session will provide a series of data-driven insights into proven video design practices while taking viewers’ behaviors and expectations into account; providing the session participants with recommendations they can apply to their own work.


I am an international kid. I was born in Germany, grew in Switzerland, and moved to the United States at age 15 where I lived for 10 years, before finally moving back to Germany in 2010. During the later time in the States, I was already working for TechSmith and responsible for the creation of international training videos for many years. In 2010, I changed gears a bit by moving back to Germany to represent the company on the ground as the European Technology Evangelist. In this role, my focus has shifted away from plain video production and towards customer relations, giving me the unique opportunity to work with external companies to understand and support their plans and needs in regards to their technical video content. As such, “creating effective videos” is something I am truly passionate about.

Fun/nerd fact: I can solve the Rubik’s Cube in under 2 minutes; and I can teach you. 😉

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.