Antóin Ó Slatara

Content Transformation: Building a Digital Experience that Supports Your Customers’ Journey

Co-presenting with Gal Oron

The path to a content architecture, workable taxonomy and digital experience that is reflective and supportive of your customers’ journey may seem daunting and elusive. In this case study, we walk you through the transformation that Dell EMC took to get there.

You will learn about the skills you need to acquire to implement an architecture suitable for a digital world, and how writers can and must adapt to a dynamic and living model. We will demonstrate the resulting documentation portal and how content is tagged behind the scenes to arrive at the desired user experience. You will see actual metrics that validate the approach and provide the data needed to constantly improve in a dynamic environment.


Antóin Ó Slatara is a Content Architect, Program Manager, and DITA evangelist. In the last 4 years at Dell EMC he has held roles in Information Development Management, Content Development, and more recently as the Lead Content Architect for the Converged Platforms and Solutions Division (CPSD) of Dell EMC. In this role, Antóin is responsible for program management of CPSD’s content platform as well as developing the content strategy for CPSD technical content.

Antóin has 18 years of experience in Global Content Development with technology organizations including EMC, IBM, and Nortel Networks.

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