Build a Business Case to Attend LavaCon

How do you convince your boss that attending The LavaCon Conference is a smart investment? Build a strong business case that connects your organization’s needs with the LavaCon program. Whether you want to improve your customers’ experience, move towards structured authoring and XML, or strengthen relationships with stakeholders, LavaCon offers sessions and case studies that will help you make a difference in your organization.

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If you’ve never written a business case, start by reading the Intercom magazine article How to Build a Business Case by Jack Molisani and Bonni Graham.

Intercom Cover for Building a Business Case

Next, list all the challenges you encounter in your job and how those situations cost your company time and money.

Then print the conference schedule and highlight all the sessions you think will address those problems.  To write the business case, use a detailed template or a simple one.

Portland Program At-a-Glance

Next, invite your boss to attend as well. Our 2017 program has plenty of sessions and workshops for managers, including a Manager-only networking event.

Add supporting information

Include comments from previous attendees in your business case. While you may not make thousands of dollars more in future negotiations as a result of attending as one attendee did, chances are that the data offered in the sessions and workshops offered at LavaCon will make you better informed and more productive. In the long run, LavaCon will save your company much more than the cost of attending.

Have you been working long hours? Back-to-back deadlines? Due any comp time? Mention to your boss that you have been contributing far above-and-beyond a normal 40-hour work week, and that attending the conference will not only result in the cost savings you outlined in the first part of your business case, but it will also pay back some of that comp time you have accrued.

Is your boss still not convinced? Contact Jack Molisani, and he will put your manager in touch with others who have sent people to LavaCon so they can speak manager-to-manager about the value of attending.

Good luck, and see you in Portland!

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