How to Listen to Customers and Unlock Translation Problems

image of translation

Jon Ann Lindsey joins Ed Marsh to talk about her upcoming keynote at LavaCon Portland, “It’s Amazing What You Can Learn When You Actually Listen to Customers” (view program). A content strategist at Google, Jon Ann and her team traveled to eleven countries, meeting with users about translation issues. By talking with language experts, such as journalists, copy writers, and bloggers, they were able to identify translation problems from the perspective of readability, voice and tone, and comprehension, as well as obtain a colloquial point of view.

In the languages themselves, one of the things that was a recurring issue was Anglicisms: what do you call a “wearable” in Dubai? Do you call it a wearable? Or do you call it the word for “something you wear”?

Attend Jon Ann’s session, and learn how to make a difference in your organization. Register for LavaCon Portland 2017 today!

About Our Guest

Content strategist Jon Ann Lindsey works with writers, editors, and UX researchers to create clear, friendly Help Center content for Google users worldwide. She mastered explanatory writing and the inverted pyramid the old-fashioned way: as a reporter, editor, and copy desk chief at the San Jose Mercury News. In the online world, she was a producer for the front page of Yahoo when it was the No. 1 site on the internet. Later, on the global content team at PayPal, she got her first exposure to writing for a global audience and the challenges of localization. She also wrote a book about using PayPal for online fundraising.

Jon Ann is inspired by the fact that for literally billions of people, online Help Centers are the only direct contact they have with Google. Her team strives to provide quick solutions to their problems in easy-to-understand language, no matter where they are in the world.

Find Jon Ann on Twitter at @EditorJA and her articles on LinkedIn:

About Our Host

Ed Marsh is proud to be from New Jersey. He uses the Oxford comma, and never uses two spaces after a period. He is a technical writer at Goldman Sachs, and the creator and host of the Content Content podcast. Find him at and @edmarsh on Twitter.

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