Have you ever had an “Aha” moment with your content strategy? Are you designing for users, or for people? How do you enable customer success?
At the Philly Content Strategy Meetup on April 20, 2017, Jack Molisani shared the Facebook case study that fundamentally changed his own approach to content strategy and his approach to enable content strategy.
Watch the video from the Meetup:
The Content Strategy team at Facebook for Business enables customer success for billions of customers in over 100 languages worldwide. In this presentation, Jack shared:
- How Facebook for Business sets the tone for their content
- How the team researches and identifies for whom they are writing
- The three voice principles of content at Facebook
- How crafting content is just the tip of the Content Strategy Iceberg
Contact Jack about speaking at your meetup or networking event!