Suzanne Mescan

Successfully Delivering a Personalized Content Experience:  From Structured Content to Multichannel Publishing

Content is moving quickly from traditional print to print and digital channels. The key to delivering these projects is to ensure that content is authored once and reused intelligently across all channels including print, web, and mobile in a personalized fashion. Many projects focus on the authoring challenge in isolation and personalization as a secondary concern. For today’s projects to be successful, it is vital that an integrated approach to personalized content is considered at both the authoring and publishing level. In this presentation, you will learn:

  • Core requirements needed for personalized projects
  • Essential elements for success
  • How to target content by categories (e.g., product, audience, sector)
  • The important role that personalization plays within effective CXM strategies

Biography

Suzanne Mescan is Vasont Systems’ Director of Marketing, with responsibility for the Company’s marketing and public relations efforts. For more than 25 years, she worked in all aspects of the information management and publishing industry, from content management to editorial and production. Suzanne has authored numerous articles about content management for industry publications and has delivered presentations for the CM Strategies/DITA North America, Intelligent Content, AIIM, and LavaCon conferences, as well as in industry-related group meetings and webinars. She was also a contributing author for the book, Virtual Collaborative Writing in the Workplace: Computer-Mediated Communication Technologies and Processes by Beth L. Hewett and Charlotte Robidoux (Eds.).

Co-Presenting With

Jim Edmunds