Why Manufacturers Have Been left Behind by Knowledge Management and Content Delivery
Many manufacturers face a unique set of challenges with their product information and the systems designed to deliver this information to customers and prospects.
The root of the challenge is product variants. The fact that products must be delivered in many configurations means that product content must be delivered in many configurations. But most delivery systems (e.g. Wikis, help portals, webhelp from help-authoring-tools) don’t enable this situation. On the contrary, they produce confused results, piles of nearly-the-same output, and terrible search experience.
So, what happens? We revert back to PDF. Not ideal.
- How do we effectively deliver product and product variant content on the web?
- How do we ensure users receive content for the right version and variation of a product?
- Can any of this work with Google?
We’ll explore these questions as we look at publishing high quality product content in a web delivery world.
Patrick is a co-founder of Jorsek LLC, a company primarily focused on its flagship product easyDITA. Since beginning with Jorsek LLC in 2005 Patrick, has worked on a wide range of projects all focused on improving authoring, production, and distribution of content. Most recently, his primary focus has been perfecting easyDITA and generally advancing the product documentation industry.
Patrick is a software industry professional specializing in developing, productizing, and solving problems with product content software. He is a highly skilled developer, thoughtful manager, passionate customer advocate.