Nolwenn Kerzreho

  • Nowlenn Kerzreho
    Nolwenn Kerzreho
    Associate teacher & researcher

Snakes and Ladders: Content Collaboration in the Real World

This workshop will equip participants with planning tactics for laying out your next content change initiative. The participants will leverage a planning framework and participate in an interactive process of identifying key project opportunities and risks as well as exploring their own project roadmap.

This workshop sets out to achieve these goals by having a little fun. In the modern spirit of gamification, the topic will be approached using the familiar board game of Snakes and Ladders. Essentially, Snakes are hazards that set you back and ladders are strategies and tactics that help you along towards your ultimate goal. The workshop facilitators, as well as past workshop participants, have contributed a library of game building blocks and, over the course of this workshop, participants will add their own. Participants will also develop their own game-board populated with the Snakes and Ladders drawn from this expanded collection of building blocks. The point here is for everyone to tap into, and to benefit from, the project experiences of other practitioners. And using a game model helps to keep this process moving along quickly so that the early steps in framing out a practical content strategy can be accelerated.

Your workshop facilitators will kick things off by introducing the typical organizational landscape to be traversed, some examples of key Snakes and Ladders you will encounter, the general rules of the game, and the benefits that come with winning. The results of the workshop will be compiled and shared with all workshop participants so that they can try it out for real within their own organizations. This workshop, as an exercise in collaborative learning, is designed to help both new and experienced content strategists, team leaders, and project managers.


Nolwenn Kerzreho has been immersed in the business of communication for over 10 years and has, as both a trainer and an information architect, led a number of DITA adoption efforts. Leveraging this practical experience, she acts as the Technical Account Manager (Europe) for Ixiasoft, where she helps customers to realize the benefits of structured content, cross-silo collaboration, and DITA content management. For several years, she has also been a lead instructor in technical communication for the Université Rennes
2 in Brittany (France), where she introduced DITA in 2009. As an international speaker and active researcher, she continues to explore the latest trends and techniques in structured authoring and how these changes will impact the next generation of technical writers.

Co-Presenting With

Joe Gollner: Snakes and Ladders: Content Collaboration in the Real World