Successfully Delivering a Personalized Content Experience: From Structured Content to Multichannel Publishing
Content is moving quickly from traditional print to print and digital channels. The key to delivering these projects is to ensure that content is authored once and reused intelligently across all channels including print, web, and mobile in a personalized fashion. Many projects focus on the authoring challenge in isolation and personalization as a secondary concern. For today’s projects to be successful, it is vital that an integrated approach to personalized content is considered at both the authoring and publishing level. In this presentation, you will learn:
- Core requirements needed for personalized projects
- Essential elements for success
- How to target content by categories (e.g., product, audience, sector)
- The important role that personalization plays within effective CXM strategies
Jim Edmunds is the founder and CEO of Ingeniux, a leading web experience management software company that delivers connected content, community, and collaboration solutions. Jim has over 20 years experience designing software products and digital content, and prior to starting Ingeniux held leadership positions at Electronic Arts, MSNBC and Asymetrix. As a speaker Jim focuses on the intersection between content management and user experience, with an emphasis on structuring content as a way to make content more relevant and accessible.