Emily Shields

How Content Strategy Can (Literally) Prove Its Worth

Someone read your words. They clicked your links. And they decided to buy your stuff. So why did they quit at the very end? Even when someone has already decided to spend their hard-earned money with you, there are lots of basic content mistakes that can stop people in their tracks. This talk will get into specifics on how content strategy can lead directly to more money, using real examples and metrics from Facebook.


Emily Shields is a content strategist at Facebook with experience on ads payments, payments growth and friend sharing. She knows very fancy data phrases like “stat sig” and “haircut” which she sometimes uses in meetings when she wants people to know how important and popular she is.