Cheri Hager

Managing and Reusing Content

Successful strategies for managing and reusing content can provide organizations with strategic advantage and yield significant increases in operational efficiency.

In this session we will

  • discuss how Information Mapping has specifically helped organizations in different industries redesign the organizational structures of their information and present it so that it is easier to author and use, equating to lower costs across the organization
  • introduce the basic features of the Information Mapping® Method, a proven topic-based authoring methodology, and
  • demonstrate, using examples and exercises, techniques for designing structured modular content that is easy to manage and repurpose.


Cheri Hager has over 18 years’ experience in helping organizations achieve better control over their business-critical information. In mid-2001, she joined Information Mapping, Inc., a company founded by structured authoring pioneer Robert E. Horn, to bring his research-based Information Mapping® Method for structured authoring to the marketplace. The Method is now a content standard within large enterprises and government entities around the world, and more than 600,000 people have been trained to use Information Mapping techniques.

Over the years, Cheri has worked with Information Mapping’s clients to analyze and streamline processes, manage projects, coach and develop associates, and design and develop documentation, curriculum, training presentations, and web content. She has worked with organizations within the government, health care, insurance, technology, oil and gas, pharmaceutical, retail, and other service-oriented industries.