Brenda Huettner

Social Me: Taking Control of Your Online Image

Everyone has an online presence, even those who don’t use social media. Our online personas are becoming more important to our overall careers. We’ve all heard horror stories about embarrassing old online photos showing up years later at a bad time, but there are also stories about incredible good that’s come from online communities.

In this session:

  • We’ll review some of the more popular social tools and the way they can be used effectively
  • We’ll share stories that highlight both great successes and miserable failures in online branding
  • You’ll learn about how to tap into the social networks that may already be talking about you
  • You’ll take home some concrete action items that help you build the reputation you want.

Biography

Brenda Huettner is an independent technical communication consultant who has worked for the past 25 years as a writer, editor, trainer, and manager, for both software and hardware companies. She’s a principal of Microwaves101.com, an online encyclopedia of microwave engineering knowledge. Brenda is a Fellow of the Society for Technical Communication, and a Senior Member of IEEE, active in the Professional Communication Society, the Engineering Management council, and the Tucson section. She’s also a member of the Usability Professionals Association. In addition to supporting the documentation needs of her clients, Brenda has published several books and articles, and presented half-day, full-day, and multi-day courses on writing, project management, usability, and career management. She also participates in NASA’s volunteer Solar System Ambassador and OSIRIS-ReX Ambassador programs.