Need Information Architects? You Can Grow Your Own!
As content becomes more multi-dimensional, it’s no longer enough – for content consumers or creators – to organize it in a hierarchical manner and consider it “good to go”. With the proliferation of multiple, interconnected devices, technology is becoming more pervasive.
Because traditional information environments/content strategies can’t scale or properly reflect pervasive information environments, information architects play a critical role in helping devise the right content designs that will scale. Finding the right person to help your organization can take months to find, and many more months to understand your business, customers, challenges, and strategic vision. What if you could spend less time and budget to find/ramp-up an external resource, and develop your in-house talent instead? In this presentation, we’ll share our approach to “growing your own” information architects.
Beth Thomerson is a senior leader in Innovatia’s technical documentation practice. A certified Scrum Master, she has managed writing teams since 2000; the past 10 years focused on supporting writers in Agile development environments. Beth and her teams work with clients to plan and implement content strategies that result in quality deliverables that exceed expectations. She supports innovation through personal and team research on emerging technologies, information architecture, design, single-sourcing, and just-in-time content.
Beth attended North Carolina State University and earned a Bachelor’s degree in Communication from Mississippi State University. Beth and her husband reside in beautiful southern New Hampshire.