Andrea Ames

Workshop: Creating a Content Strategy Ecosystem

You’ve defined a content strategy, so all you have left to do is implement it, right? Well, maybe. If you’re in an enterprise of any size, your strategy encompasses far more than the content for which you are personally responsible. The most critical precursor to successfully implementing your strategy is to define and develop the right cultural ecosystem (people, processes, etc.) to ensure the best information experience for your customers while enabling your content creators to flourish and be productive. Understanding the influencers and inhibitors of that ecosystem will enable you to create the best possible environment for implementing your strategy.

Join Andrea to learn more about:

  • Understanding the end-to-end lifecycle of your product/service to ensure efficient business processes and methodologies from the outside in, including
    • Gathering, analyzing, and prioritizing market and user requirements
    • Understanding the business goals affecting your strategy
  • Effectively influencing the human component of the ecosystem, including
    • Collaborating across the enterprise to establish and maintain communication, business controls, governance, and standards
    • Ensuring transparency, community, and the organic growth of content
  • Measuring success using metrics for internal efficiency and external effectiveness

Keynote: Developing Your Organizational Power and Influence

Becoming influential and powerful within your organization is not magic, a talent that you must be born with, or an unreachable goal for the mere mortal. Applying a few key concepts using some basic tools and techniques can greatly improve your influence quotient.

In this TED-like talk, Andrea will share the most critical approaches that she’s found to boost influence and increase power at work. Join her for a few KPIs (key performance indicators), an entertaining story or two, and maybe even a surprise cape!


Andrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content Experience Strategist, Architect, and Designer on IBM’s Enterprise Content team where she is responsible for driving broad initiatives to improve integrated content experience. Prior to IBM, Andrea was a content strategy, architecture, and usability consultant, helping large and small businesses to engineer their product development processes to design and create content in ways that enhance product usability, increase and accelerate user productivity, increase product adoption and customer loyalty, and support business and marketing goals.

Andrea has more than 30 years of experience in technical communication. She is a Fellow and past President (2004-2005) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of SWE, ASIS&T, IAI, UPA, and ATTW. Andrea designed, coordinates, and teaches in the UCSC in Silicon Valley certificate program in Technical Writing and Communication; she has published two award-winning technical books and more than 50 papers and articles; and she speaks regularly at conferences and professional organization meetings around the world. Get all of her social connections, blog links, and more at