2014 Program

Want a sample of what you’ll learn at LavaCon 2015? Recordings of our 2014 keynote sessions are made possible by Diamond Sponsor Adobe Systems:

Monday  
Andrea Ames Forget “Predict” the Future—Create the Future!
Andrea’s session starts six minutes into the recording, after Jack Molisani’s welcome remarks.
Kristina Halvorson Content/Communication
Vikram Verma The State of Mobile Publishing
Tuesday  
Christopher Ward A Printer, a Desktop, and Tablet Walk into a Bar…
Creating TechCom Nirvana
Noz Urbina Integrating our Online and Offline Worlds
Wednesday  
Joe Gollner 10 (7) Secrets to Success in Content Initiatives
Tom Aldous TechComm 2020: Get Ready to be Part of the
Content Era
Christopher Ward and Jennifer Fell Revenue Content Strategy 101

 

The keynote sessions from our 2013 conference are also available.

2014 Speaker Slides

Industry Experts

LavaCon speakers are industry experts—practicing professionals willing share their best practices and lessons learned.

Content Strategy Speakers

2014 Keynote Speaker: Kristina Halvorson

Kristina Halvorson

Kristina is widely recognized as one of the most important voices in content strategy. She was instrumental in establishing content strategy as an essential practice in UX design, communications strategy and organizational design. Her book, Content Strategy for the Web, is considered the gold standard for content strategy literature and is credited with laying the foundation for a now rapidly evolving industry.

Detailed Program and Schedule

Download the conference schedule in PDF or see the sessions by day below.

New: Virtual registration is now open! In the program schedule, sessions with a screen icon are broadcast live (and recorded for future playback). See the Virtual Track page for more information.

Sun., Oct. 12



Sunday, October 12: Pre-conference Workshops

TimeWorkshopTrack
Full day
8:00–5:00pm
Creating a Content Strategy Ecosystem
Andrea Ames, IBM
workshop
Half day
8:00–12:00pm
Write Tight(er): A Time-Saving, Pain-Free Technique for Selling Yourself and Your Products Through Your Words Marcia Riefer Johnston, Author, “Word Up!”workshop
Half day
8:00–12:00pm
Content Strategy, Engineering and Management: A Practical IntroductionJoe Gollner, Gnostyx Researchworkshop
Half day
1:00–5:00pm
Revenue Content Strategy 101: Unifying Content and Revenue Strategy
Christopher Ward, WebWorks, and Jennifer Fell
workshop
Half day
1:00–5:00pm
Streamlining Digital Content using Structured Business
Modeling
Dr. Jackie Damrau, CBRE
workshop
Half day
1:00–5:00pm
UX for Content Strategists and Technical Writers
Troy Parke, Big Fish Games and Patrick Neeman, usabilitycounts.com
workshop
6:00pm–

Culinary Walking Tour — Details TBA

Social Event

Sunday, October 12: Vendor Events

TimeWorkshop
8:00–12:00pmAdobe Tech Comm Thought Leadership Event
Various Speakers
Free, Open to the Public
Requires separate registration. Register here
1:00–5:00pmAcrolinx Content Optimization Thought Leadership Event
Various Speakers
Free, Open to the Public
Adobe Thought Leadership Event
Various Speakers
Free, Open to the Public
Requires separate registration. Register here

Sunday, October 12: Social Events

TimeEvent
6:00pmCulinary Walking Tour
Details TBA

Mon., Oct. 13



Monday, October 13

TimeSessionTrack
7:00–8:00amRegistration, Continental Breakfast, and Exhibit Hall
8:00–8:15amWelcome
Jack Molisani, Executive Director, The LavaCon Conference
8:20–9:15amForget “Predict” the Future—Create the Future!
Andrea Ames, IBM
General session
9:20–10:15amContent/Communication
Kristina Halvorson, Brain Traffic
General session
10:30–11:30amFreefalling Towards a Content Strategy
Alan Porter, Caterpillar
Content strategy
From Comments to Content: Building Real Value from Community Participation
Ben Rubenstein, TechTarget
Social strategy
The Convergence of User Experience (UX) and Technical Communication
Pamela Noreault, ACI Worldwide
User experience
Make Better Friends: How Improv Can Help You Promote Content Strategy at Your Organization
Amber Hunt, Quicken Loans
Management and implementation
Finding Success After Defeat: Lessons from the Front Line
Adria Saracino, Distilled
Case studies
11:30–1:00pmNetworking Lunch and Exhibit Hall
1:00–2:00pmWorking the Content System:
Building Empathy in Editorial Strategy

Misty Weaver, University of Washington
Content strategy
Gaming Your Way to Conversion Success
Toni Mantych, ADP
Social strategy
Hunting Unicorns:
What Makes an Effective UX Professional

Patrick Neeman, usabilitycounts.com
User experience
Delighting Mobile Customers with Content for Apps, Videos, and a Social Media Campaign
Marta Rauch, Oracle
Content Strategy
Aligning the Enterprise for Omni-channel Success: Content Strategy at ASQ
Anthony Piwarun, Zeon Solutions
Case studies
2:00-2:15pm

Break

2:15–3:15pmContent Strategy vs. The Undead
Bill Swallow, Scriptorium Publishing Services
Content strategy
How to Create Strategic Content Infrastructures Grounded in Business and User Goals
Bram Wessel and Gary Carlson, Factor
Social strategy
Partnering with Key Stakeholders in UX Strategy
Troy Parke, BIg Fish Games
User experience
A Goldilocks Approach to Product Innovation: Finding the Right Team and the Right Project at the Right Size
Edwina Lui, Kaplan Publishing
Management and implementation
VITAS Innovative Hospice Care Prescribes Mobility Management to Provide Seamless
Patient Care

Michael Maxey, AirWatch
Case studies
3:15–3:30pm

Break

3:30–4:30pmUnifying your Content Development and Translation Strategies: What, Why and How?
Lisa Pietrangeli, ThirtySix Software
Content strategy
Responsive Design in Your HAT
Neil Perlin, Hyper/Word Services
Social strategy
Highlights from the ConveyUX Conference
Joe Welinske, WritersUA
User experience
The Numbers are People Too
Shaun Tinney, The Good
Management and implementation
4:30-4:45pm

Break

Conference Room Prototyping: A low-cost, High-value Approach to Selecting the Solution You Really Need
Julian Murfitt, Mekon
Case studies
4:45–5:30pmThe State of Mobile Publishing
Vikram Verma, Adobe Systems
General session
5:30–7:30pmNetworking Reception Sponsored by Adobe Systems
8:00pm–TweetUp

Tues., Oct. 14



Tuesday, October 14

TimeSessionTrack
7:30–8:00amContinental Breakfast and Exhibit Hall
8:00–8:50amA Printer, Desktop, and Tablet Walk in to a Bar…Creating Tech Comm Nirvana
Christopher Ward, WebWorks
General session
9:00–10:00amHow to Measure Revenue through Content
Christopher Ward, WebWorks
Generating revenue
Content Strategy and Information Architecture: What the Hell?!
Marli Mesibov, Content Strategist
Strategy and UX
Is DITA Simple, Complex, or Complicated?
Jim Tivy, Bluestream
Structured authoring
The Space Between us: Managing Expectations Between Tech Comm and Localization
Kit Brown-Hoekstra, Comgenesis,
Terena Bell, In Every Language
L10N and accessibility
Early Adopters of Dynamic Information Delivery: Where Are They Now?
Liz Fraley, Single-Sourcing Solutions
Case studies
10:15–11:15amUsing Search Insights to Create Content Strategies that Generate Revenue
Margaret Nicoll, MAKA Digital
Generating revenue
Bringing User Experience into the Enterprise
Mike Maass, Citrix Systems
Strategy and UX
DITA Authoring for Occasional Content Contributors
Les Burnham and Patrick Baker, Stilo International
Structured authoring
Going Global without Going Insane
Kevin Potts, Lexmark
L10N and accessibility
Ditching the Desktop: One SaaS Vendor’s Leap to Hosted Documentation
Tanner Volz, iovation
Case studies
11:15–1:00pmLunch and Exhibit Hall
1:00–2:00pmPath to Purchase: The Three-Step Content Strategy That Will Transform Your Business
Martin Jones, Cox Communications
Generating revenue
The Content Charmer's Guide to Content Audits
Ahava Leibtag, Aha Media Group
Strategy and UX
XML Authoring and Review Using Mobile Devices
George Bina, Syncro Soft
Structured authoring
Managing the Translation Process: A Peek Behind the Curtain
Scott Carothers, Kinetic, The Technology Agency
L10N and accessibility
Building Effective Relationships for a Cross-Organizational Project
Kimberlee Adam and Peyton Bentley, Kaplan Professional Education
Case studies
2:15–3:15pmTechnical Content in the Sales Process
Jennifer Fell, Expert Support Inc.
Generating revenue
Risk Management for Content Creation
Kane Jamison, Content Harmony
Strategy and UX
DITA and the Content Delivery Management Imperative
Scott Youngblom, Oberon Technologies
Structured authoring
On Microbrews and Translation
Terena Bell, In Every Language
L10N and accessibility
But Will It Fit In My Bathroom? Creating a Single Interface for Product Presale Data
Mark Peterson, Kohler Company
Case studies
3:15–3:30pmBreak
3:30–4:30pmLet's Get It On: Relationship Marketing Is Content Strategy
Joe Lopata, Quicken Loans
Generating revenue
BPM & KM: They Converge Quite Nicely
Dr. Jackie Damrau, BPMN, and Dr. Liz Herman, Battelle
Strategy and UX
Teaching Old Dogs New Tricks: How to Move Your Word Authors to XML
Doug Gorman, Simply XML
Structured authoring
Grapevine: How to Enhance Your Content Processes and Communications
Suzanne Mescan, Vasont Systems
Case studies
4:45–5:45pmIntegrating Our Online and Offline Worlds
Noz Urbina, Urbina Consulting
General session
6:30pm–Kamikaze PowerPoint Karaoke!
Sponsored by WebWorks

Wed., Oct. 15



Wednesday, October 15

TimeSessionTrack
7:30–8:00amContinental Breakfast and Exhibit Hall
8:00–9:00amTen Secrets to Successful Content Initiatives
Joe Gollner, Gnostyx Research
General session
9:15–10:15amContent Project Horror Show
Rhyne Armstrong, RouteMatch Software
Case studies
Multi-Dimensional Content Strategy: A Plan for Dodging the Oncoming Train
Noz Urbina, Urbina Consulting
Content strategy
How Do I Pick the Right Tool for Me?
Liz Fraley, Single-Sourcing Solutions
Tools and technology
Jumping into a Leadership-Focused Content Strategy with Four Left Feet
Liz Herman, Battelle
Leadership development
ASME’s Digital Path Initiative: Don't Make a Molehill out of a Mountain!
Brian Trombley, DCL, and Robert Wheeler, ASME
Case studies
10:30–11:30amThe Infosnacker's Guide to the Galaxy Embracing Short Form, Ephemeral, and Realtime Content Strategies
Nick Kellet, Listly
Content strategy
Changing the Conversation: Gaining Buy-in for Sharing Content Across Functional Areas
Amber Swope, DITA Strategies, and Joan Lasselle, Lasselle-Ramsay
Stakeholder management
Not Your Father’s (Buick) Wiki
Robert Kennedy, CA Technologies
Tools and technology
"Politics" is Not a Dirty Word!
Alyssa Fox, NetIQ Corporation
Leadership development
What a Bagel Shop Can Teach Us About the Community Experience
Marisa Peacock, The Strategic Peacock, and Mary Beall Adler, The Georgetown Bagelry
Case studies
11:30–12:30pm
Lunch session
TechComm 2020: Get Ready to be Part of the Content Era
Thomas Aldous, Acrolinx
General session
1:00–2:00pmBreaking Silos: Building a Knowledge Graph with Technical Documentation at Its Core
Fabrice LaCroix, Antidot
Content strategy
So, You Want To Be in the Movies?
Mike Hamilton, Madcap Software
Content strategy
Low-cost Embedded UA Using DITA
Ray Gallon, Culturecom
Tools and technology
Need to Reboot Your Content Creation Strategy? Start with “No”
Keith Boyd, Microsoft
Leadership development
User-Centric Content Models: A Case Study
Beth Thomerson, Innovatia
Case studies
2:15–3:15pmSingle-Source Content Management Beyond Text: Dealing with Graphics and Multimedia
Mike Hamilton, Madcap Software
Content strategy
Integrating Content into Customer Journeys
Kathy Wagner and Melissa Breker, Content Strategy Inc.
Stakeholder management
Taming Your Social Media Sharing Strategy
Darin McClure, Ready To Go Information Technologies
Content strategy
Ditching Your Comfort Zone: How to Thrive in a Cycle of Change
Maxwell Hoffmann, Adobe Systems
Leadership development
Customer Success: Focusing On Customers' Needs, Not Topics
Ryan Lounsbury, MindTouch
Content strategy
3:30–4:30pmRevenue Content Strategy 101
Christopher Ward, WebWorks and Jennifer Fell
Content strategy
10 Tips to Reducing Content Complexity
Bernard Aschwanden, Publishing Smarter
Stakeholder management
Reserved for Repeat Standing Room Only SessionTools and technology
The High Cost of "Free"
Brenda Huettner, P-N Designs, Inc.
Leadership development
Reserved for Repeat Standing Room Only SessionCase studies
5:30pm–Food Cart and Microbrew Pub Crawl