Presentations by Mike Maass


Bringing User Experience Into the Enterprise

In this session, Mike Maass will discuss his team’s approach to revamping Citrix’s intranet and its performance management system, along with other projects. This transformation has provided a radically better employee experience at Citrix, and has saved the company money in the process.

This presentation will showcase his team’s three-part strategy for this key UX initiative:

  • Secure executive support up front by defining a compelling UX vision for each project, while also showing time and money lost to dealing with subpar internal services
  • Put projects in the hands of UX professionals—product designers, editors, and engineers—not IT, HR and other internal service teams
  • Use experience-first prototypes to secure stakeholder and employee support

About Mike Maass
Citrix Systems

Mike MaassMike Maass is Managing Editor at Citrix, where he leads a rock star team of user experience writers and editors. Mike also produces the company’s internal news blog, Design Matters, and was content design lead for the company’s recent intranet redesign. Mike continues to drive internal content initiatives, and enjoys mentoring business stakeholders and development teams on design and user experience best practices. Mike has spoken at AWP, CIDM, and IA Summit, and has published articles in UX Magazine and CIDM Information Management News.