In 2007 Rachel Lovinger said, “Content strategy is to copywriting as information architecture is to design.” But today, the fields of both content strategy and IA have grown, and practitioners face a new challenge: discovering where one leaves off and the other begins.
As content strategists we need to understand our role, but we also need to listen to IAs so that we can move from frustrations to mutual respect and communication.
In this session, attendees will learn:
- Helpful, concrete questions to ask of other team members in collaborative settings.
- A stronger understanding of what IA is, and suggestions of how a basic understanding of the field can benefit content strategists.
- Conversation and brainstorming starters that can be utilized to kick off design/content projects.
Marli is a content strategist with passion for the user experience. Her work spans websites, web applications, and mobile for enterprise companies and startups across the country. She is an editor at UX Booth, and a frequent conference speaker. Marli can also be found on Twitter, where she shares thoughts on UX Design, content strategy, and Muppets.
You can learn more about her and her work at http://marli.us.