Presentations by Marisa Peacock and Mary Beall Adler

What a Bagel Shop Can Teach Us About the Community Experience

The Georgetown Bagelry, which has been around since the early 1980s, is a staple of the Washington, DC, community. When you’re at Georgetown Bagelry, you’re in good company. Over the last three years, the Georgetown Bagelry and The Strategic Peacock have worked together to improve its revenue simply by making it easier for its customers to spread the love.

In this session, you’ll learn how a small business made a big impact on its customers and in the community by developing processes (online and off) that enhanced the consumer experience, while streamlining costs.

About Marisa Peacock and Mary Beall Adler
The Strategic Peacock, The Georgetown Bagelry


As an independent business owner, Mary has experience in strategic business planning and organization. As founder and Chief Executive Officer of the Georgetown Bagelry for more than 24 years, she has dedicated herself to baking the best artisan bagels. As a certified creativity coach, she has expanded her business purview to include entrepreneurs, artists and athletes, for whom she helps design and integrate effective business strategies. In the midst of managing two successful businesses, Mary is also committed to helping communities through various partnerships and philanthropic efforts.


Marisa Peacock is the principal and chief strategist for The Strategic Peacock. As a social business strategist and marketing consultant, Marisa helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media.

Additionally, Marisa is an adjunct faculty member at Maryland Institute College of Art (MICA) teaching Social Media Marketing as a part of the Masters in Business of Art and Design program.

Marisa holds a Bachelor of Arts in psychology from Mount Holyoke College and a graduate degree in American studies from Georgetown University. She resides in Arlington, Virginia.


  1. The Strategic Peacock: Fall Tour 2014 | The Strategic Peacock - September 10, 2014

    […] LavaCon brings together content strategists, user experience designers, documentation managers and other content professionals. This year, the conference focuses on how to implement user experience strategies that reduce costs and generate revenue. I am very excited to present alongside one of my clients, Mary Beall Adler, CEO and owner of the Georgetown Bagelry. Together, we’ll explain what a bagel shop can teach you about the community experience. […]