The Georgetown Bagelry, which has been around since the early 1980s, is a staple of the Washington, DC, community. When you’re at Georgetown Bagelry, you’re in good company. Over the last three years, the Georgetown Bagelry and The Strategic Peacock have worked together to improve its revenue simply by making it easier for its customers to spread the love.
In this session, you’ll learn how a small business made a big impact on its customers and in the community by developing processes (online and off) that enhanced the consumer experience, while streamlining costs.
As an independent business owner, Mary has experience in strategic business planning and organization. As founder and Chief Executive Officer of the Georgetown Bagelry for more than 24 years, she has dedicated herself to baking the best artisan bagels. As a certified creativity coach, she has expanded her business purview to include entrepreneurs, artists and athletes, for whom she helps design and integrate effective business strategies. In the midst of managing two successful businesses, Mary is also committed to helping communities through various partnerships and philanthropic efforts.
Marisa Peacock is the principal and chief strategist for The Strategic Peacock. As a social business strategist and marketing consultant, Marisa helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media.
Additionally, Marisa is an adjunct faculty member at Maryland Institute College of Art (MICA) teaching Social Media Marketing as a part of the Masters in Business of Art and Design program.
Marisa holds a Bachelor of Arts in psychology from Mount Holyoke College and a graduate degree in American studies from Georgetown University. She resides in Arlington, Virginia.