Presentations by Margaret Nicoll

Using Search Insights to Create Content Strategies that Generate Revenue

When brands become useful to their audience, they create value and loyalty. And, as it turns out, they can also make and save a lot of money. In this session, Margaret will dissect utilitarian content that was created based on search insights and drove revenue gains for UGG Australia, Sanuk and Teva. Join this session to learn how to leverage SEO and search trends to create useful, consumer centric content.

Attendees will learn how to identify key content opportunities based on SEO, search trends and other forms of listening data that drive revenue or reduce costs for eCommerce brands. Margaret will also discuss how to work with large organizations and teams in to get that content created, and identify stakeholders that need to be involved in the process.

About Margaret Nicoll
MAKA Digital

Margaret NicollMargaret’s sweet spot is the confluence of SEO, creative and understanding how humans think and behave. She is the Co-Founder of MAKA, a digital consultancy that builds brands that make people happy by providing them with useful content. MAKA helps find, build and amplify the conversations that turn prospects into delighted loyalists. Margaret takes a uniquely insights driven approach in building content, firmly rooted in SEO and understanding consumer’s purchase intent behaviors. Current Clients include global footwear brands including UGG Australia, Sanuk, Hoka One One and Ahnu.

Prior to MAKA, Margaret led the content strategy, SEO, PPC and retargeting channels for Deckers Outdoor, where she identified key content opportunities to drive revenue, reduce costs and enhance user experience across digital acquisition and retention channels. Margaret is also the Founder of 5 Ft Idea Machine, where she works with influential bloggers in the fashion, lifestyle and food spaces to use SEO and content strategy to help amplify brand content.

Follow Margaret @5ftIdeaMachine and follow MAKA @MAKAdigital


  1. Live from LavaCon: Using Search Insights to Create Content Strategies that Generate Revenue – Marli Mesibov: Content Strategist & Writer - October 14, 2014

    […] Using Search Insights to Create Content Strategies that Generate Revenue, by Margaret Nicoll, MAKA Digital […]