Presentations by Marcia Riefer Johnston

Write Tight(er): A Time-Saving, Pain-Free Technique for Selling Yourself and Your Products Through Your words

In this session, Marcia will introduce you to a technique that you can use to eliminate filler words (and sentences and paragraphs) from any text. This technique takes the guesswork out of concise writing by showing you exactly what to look for.

Once you’ve got this technique down, you’ve got it forever. You’ll know how to:

  • Increase keyword density.
  • Cut translation costs.
  • Bring your writing to a 24-carat, attention-getting luster.

BONUS FOR LAVACON 2014: Marcia will use a dynamic spreadsheet to “do the math” in real time, showing instantly and dramatically how cutting words cuts translation costs.

About Marcia Riefer Johnston
Author, "Word Up!"


Marcia has run a tech-writing business for … a long time. The author of Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them), she taught tech writing in the Engineering School at Cornell University and studied literature and creative writing in the Syracuse University Masters program. For more, see