Track: Globalization

Bernard Aschwanden
Publishing Smarter

Be lazy. Learn to survive with less. Stop making cuts (and start building revenue). Put in the time and effort to do as little as possible to get the job done. Bernard will share tips and tricks to do less and deliver more. Reduce content. Improve meeting value. Increase quality. Get other people to do the work for you. See how. Examples of each core idea are provided.

Beth Thomerson

This case study will review the key insights that determined one company’s approach to meeting a business objective for a Fortune 100 telecom OEM: to satisfy customer demand for more concise, high-quality information with fewer resources to manage the content. This presentation will provide management insight into organizing years of technical documentation into a usable document set within a normal release schedule.

Learn Beth’s approach to reduce and standardize content using standard tools and processes. The session will include:

  • An analysis of how information is accessed and how user needs are gathered by the client.
  • An approach to analyzing existing content, iterative modeling based on high level tasks, minimalist writing guidelines.
  • Lessons learned in implementing the solution.
  • Metrics of the project results.
Brenda Huettner
P-N Designs, Inc
Keith Boyd

Building the muscle to say “no” to engineering, marketing, executive and other stakeholders can be difficult for technical communicators. Despite all the data in the world, it still requires soft skills and persistence to influence others to bring them to your point of view. Learn how technical communicators at Microsoft have been building these skills, in order to focus on the highest value customer scenarios—not every conceivable customer scenario. You will also learn how to build the necessary standing and confidence to tell some very influential stakeholders “no” along the way.

Mike Hamilton
Madcap Software

For most authors the concepts of content reuse are nothing new. Whether you work under the labels of “single-source publishing,” “content management,” or “multi-channel publishing” it all boils down to writing content once, maximizing reuse, and (hopefully) never resorting to content duplication to achieve your publishing goals. This all works beautifully with text, but various media elements have always been the Achilles heel of content reuse. In this session Mike will explore concepts and techniques to bring graphic and multimedia elements into the content management workflow.

Neil Perlin
Hyper/Word Services

Responsive design has been an emerging topic for a few years but, until 2014, you had to work in code to create the media queries, define the breakpoints, and perform the other steps needed to implement responsive design in practice. Now, major HAT (help authoring tool) vendors are releasing new versions of their products that integrate responsive design into the interface. You still need to understand certain background concepts but the mechanics are now point-and-click.

In this highly focused and practical session, attendees will get:

  • A quick review of the technical concepts of responsive design.
  • A demonstration of responsive design features in two leading HATs, Adobe RoboHelp and MadCap Flare.
  • A description of how to prepare legacy material for responsive design output.
Noz Urbina
Urbina Consulting
Rhyne Armstrong
RouteMatch Software

You can learn a lot from the failure of others.

In this session, Rhyne Armstrong will present failed projects—some donated from others, some his own less-than-stellar achievements. He will talk about what failed, what could have saved the project, and how the person, team, or company recovered and adjusted in the aftermath.


Success on the web is a measure of how helpful a site is to the people who visit. After The Good launched a refreshed, mobile revenues increased over 600% and overall sales increased 70% through the following year.

By walking through The Good’s redesign and ongoing calibration of, you’ll learn:

  • How to design content and features around visitor goals
  • A framework for understanding the metrics that lead to improved site content and UX after the initial launch
  • Methods to test assumptions on analytics, site content, and UX so your team can focus on getting better results
  • Formulas for making site performance growth projections
Suzanne Mescan
Vasont Systems

“He said… she said…”

Play a game that demonstrates how sketchy communication methods can disrupt your business processes and prevent your technical documentation from getting done timely and accurately. Learn what you can do to avoid these disruptions and create smoother communications and processes in your tech comm team.

Terena Bell
In Every Language

Any beer drinker will tell you there’s a big difference between a Coors Light and a locally microbrewed bourbon barrel stout. With the growth of the microbrewing industry in the US, the variety of beer out there is amazing, and no two tastes are alike. So which is your content most like? And how does that change how it should be translated? In this session, Terena Bell of In Every Language walks you through the parallels between your content and everyone’s favorite happy hour release—with samples!