You’ve defined a content strategy, so all you have left to do is implement it, right? Well, maybe. If you’re in an enterprise of any size, your strategy encompasses far more than the content for which you are personally responsible. The most critical precursor to successfully implementing your strategy is to define and develop the right ecosystem of people and processes to ensure the best information experience for your customers while enabling your content creators to flourish and be productive. Understanding the influencers and inhibitors of that ecosystem will enable you to create the best possible environment for implementing your strategy.

Join Alyson and Andrea to learn more about:

  • Defining and applying an end-to-end product lifecycle to ensure efficient business processes and methodologies from the outside in, including
    • Gathering, analyzing, and prioritizing market and user requirements
    • Understanding the business goals affecting your strategy
  • Effectively influencing the human component of the ecosystem, including
    • Collaborating across the enterprise to establish and maintain communication, business controls, governance, and standards
    • Ensuring transparency, community, and the organic growth of content
    • Developing organizational strategies to support your strategy
  • Defining and measuring success using metrics for
    • Internal efficiency
    • External effectiveness

This session will help define the role content plays in today’s revenue generating strategies. We will identify the three major factors that have caused a shift in the value of content: the informed consumer, Big Data (the informed business), and unprecedented access to advanced technologies. With this understanding, you will begin to build your own strategy that aligns with your business goals. We will then move you into the next phase which is how to have the conversations that will transform the role of content in your business.

This proven methodology will help bring those conversations to the executive level, so you can uncover and address the true obstacles to achieving your goals. Make content the most pivotal asset to a company’s continued success and position yourself as a business leader.


In this presentation, Dr. Damrau will cover how she uses one business process modeling (BPM) methodology to gather current and future-state content requirements. This data can be analyzed for process improvement or automation of existing paper-based workflow processes.

This session will provide the following:

  • A look into the BPM methodology.
  • An overview of two standards-based modeling methods: BPMN (Business Process Management Notation) and EPC (Event-driven Process Chain).
  • Coverage of common notation used in these two methods.
  • Information about where to learn more about the world of BPM.

Attendees will experience an interactive session where they will have two exercises to practice this modeling technique to learn how they can improve their documentation and content strategy deliverables.

Joe Gollner
Gnostyx Research Inc.

This workshop will start with a quick overview of the changes that are impacting  the world of technical communication. From there, the workshop will review  some of the key concepts that have been getting more and more attention as organizations look for responses to these changes. These key concepts are  Content Strategy, Content Technology, Content Engineering, and Content  Management. The history of each idea will be briefly covered and practical  working definitions provided. And these ideas will be situated within the context  of both a Content Lifecycle model and a Content Solution implementation  framework. This conceptual roadmap will be used to identify and define the many  tools and techniques are typically associated with each concept and how they all come together in order to genuinely help organizations to communicate more efficiently and more effectively.

Specific topics to be covered include the definition of a compelling content  strategy, the modeling and validation of content and content processes, the  implementation the technical infrastructure needed to support the full content lifecycle, the establishment of a suitable management framework, and the deployment and leveraging of an engagement cycle whereby the input of users and stakeholders is fed back into the content lifecycle.

In summary, this workshop will equip attendees with an essential roadmap for understanding the landscape of new tools and techniques that are available to organizations implementing state-of-the-art content management and publishing environments.

Marcia Riefer Johnston
Author, "Word Up!"

In this session, Marcia will introduce you to a technique that you can use to eliminate filler words (and sentences and paragraphs) from any text. This technique takes the guesswork out of concise writing by showing you exactly what to look for.

Once you’ve got this technique down, you’ve got it forever. You’ll know how to:

  • Increase keyword density.
  • Cut translation costs.
  • Bring your writing to a 24-carat, attention-getting luster.

BONUS FOR LAVACON 2014: Marcia will use a dynamic spreadsheet to “do the math” in real time, showing instantly and dramatically how cutting words cuts translation costs.

Troy Parke and Patrick Neeman
Big Fish Games,

How does being a Content Strategist or Technical Writer lend itself to helping with User Experience (UX) Design? Can a UX skillset help get me involved more holistically in the product development process?  How can I help solve issues earlier in the project lifecycle instead of documenting them?

Patrick Neeman and Troy Parke will answer these questions and more. During this workshop, they will show you how to add to your Content Strategist or Technical Writing role with a UX skillset in this informative and interactive workshop. You will learn how take the skills you have now and apply them toward the UX design process including user stories, how content development applies to information architecture and the core competency fundamentals of UX Research and Design.