Track: Generating Revenue
Technical content creates a bridge between people and technology. Historically, that bridge has been between users and the technology they rely on to do their jobs. Today, technology is integral to business. Technology has moved from IT back rooms to C-level offices, and the decision-makers are more technology-literate than ever before. Technical content is now a bridge between executives and technical solutions that drive their businesses.
What is your strategy for technical content as part of the sales process?
In this session, Jennifer Fell will discuss how technical content can influence decision-makers, demonstrate thought-leadership, accelerate sales, and help turn buyers into evangelists. She’ll look at how your technical content is being used in the sales process already, and how you can begin to design the technical sales content experience. She’ll also look at the relationships among standard content types, including demos, training, and tutorials. This session will offer you new ways to think about connecting customers and your business.
- A frontline discovery strategy that reveals what consumers really want from you
- A three-step content plan that will make the sales department fall in love with marketing
- Five amazing tools and apps that will transform your current strategy