Adria is the head of content strategy at Distilled, a digital marketing agency with offices in London, Seattle, and NYC. She has worked with brands like Staples and Rasmussen College, and is just as likely to shake up internal workflows as she is to develop data-driven strategies.
She joined Distilled in October 2011 as the head of outreach, where she started a team responsible for the development and distribution of content. In 2013, she left her team of nine to start a content strategy team and formalize her 5-year dedication to content marketing.
Ahava is passionate about content and prides herself on tackling the toughest content projects—from healthcare to higher education to hip-hop (seriously). She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her first book, The Digital Crown: Winning at Content on the Web, was published by Morgan Kaufmann in November 2013.
Ahava is the president and owner of Aha Media Group, LLC, a content strategy and content marketing consultancy founded in October 2005. Prior to beginning Aha Media, she was a communications strategist for a government agency. Ahava has also worked for two major advertising agencies and a commercial production company, and she served as the metro beat reporter forThe Jerusalem Post.
Ahava received her M.A. from Georgetown University and her B.A. from Stern College. She lives in the Washington, DC, metropolitan region.
Andrea L. Ames, M.S., is a Senior Technical Staff Member and Content Experience Strategist, Architect, and Designer on IBM’s corporate information strategy team where she is responsible for driving broad initiatives to improve the total information experience (TIE). Prior to IBM, Andrea was an information strategy, architecture, and usability consultant, helping large and small businesses to engineer their product development processes to design and create information in ways that enhance product usability, increase and accelerate user productivity, increase product adoption and customer loyalty, and support business and marketing goals.
Andrea has 30 years of experience in technical communication. She is a Fellow and past President (2004-2005) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of SWE, ASIS&T, IAI, UPA, and ATTW. Andrea designed, coordinates, and teaches in the UCSC Extension in Silicon Valley certificate program in Technical Writing and Communication for the University of California, Santa Cruz; she has published two award-winning technical books and more than 50 papers and articles; and she speaks regularly at conferences and professional organization meetings around the world. She also co-authors with Alyson Riley the regular column, “The Strategic IA,” featured in STC’s Intercom magazine. Get all of her social connections, blog links, and more at about.me/andrealames.
Kane is the founder of Content Harmony, a Seattle-based content marketing agency. Content Harmony is focused on full-cycle content marketing initiatives, covering marketing strategy, content creation, outreach and promotion, analytics, and content management.
Kane first learned HTML in 1996, and started managing websites and content creation in 2005. Since 2012, Kane and the Content Harmony team have been focused on planning, producing, and promoting great content.
Prior to joining MadCap Software, Michael served as the Product Manager for the RoboHelp product line supporting the software documentation industry. In 2005 Mike became one of the founders of MadCap Software where he has been instrumental in the design and development of the next generation of authoring and publishing tools for the technical communication industry.
Mike has over 20 years of experience in training, technical communication, multimedia development, and software development at several organizations including Blue Sky Software/eHelp/Macromedia, Cymer, a leading supplier of laser illumination sources to the semiconductor industry, National Steel & Shipbuilding and the US Navy where Mike worked as a Nuclear Powerplant Operator and technician.