Content audits can be mind-numbingly boring and time consuming. They require an incredible amount of patience and curiosity. But, they are an absolute necessity for all businesses, as they manage their digital content assets.
Learn how to:
- Distinguish between different types of content audits
- Decide what type of content audit you need
- Perform a gap analysis
- Use the information you glean from content audits
- Get creative when you encounter a wall
We will use three case studies—a major university, a healthcare client and a major publishing company—to illustrate how to make sense of content audits. Focus will be on understanding content requirements, how to present data to the C-suite and how to use all the information you learn from a content audit without losing your mind.
- How to manage up, down, and sideways (dealing with each of those groups requires a different approach)
- Dealing with different personality types
- The benefits of office politics
- Carefully listen, come to agreement, and reposition strategy in order to meet stakeholders’ true goals.
- Turn “mistakes” into opportunities.
- See content strategy work through completion, rather than getting stopped in the approval phase.
- Defining and applying an end-to-end product lifecycle to ensure efficient business processes and methodologies from the outside in, including
- Gathering, analyzing, and prioritizing market and user requirements
- Understanding the business goals affecting your strategy
- Effectively influencing the human component of the ecosystem, including
- Collaborating across the enterprise to establish and maintain communication, business controls, governance, and standards
- Ensuring transparency, community, and the organic growth of content
- Developing organizational strategies to support your strategy
- Defining and measuring success using metrics for
- Internal efficiency
- External effectiveness
- Identify your personal communication leadership style and effectively manage your team.
- Create organizational systems that empower everyone to positively contribute to your content marketing efforts.
- Respond swiftly to events and take advantage of real-time marketing.
- Teach your team to speak in one cohesive and unified brand voice.
- Set up balanced processes that both mitigate risk and improve the flow of content creation.
- An analysis of how information is accessed and how user needs are gathered by the client.
- An approach to analyzing existing content, iterative modeling based on high level tasks, minimalist writing guidelines.
- Lessons learned in implementing the solution.
- Metrics of the project results.
- How early decisions influence the course of a project
- How to respond to the project as it emerges
- How to borrow from agile principles
- What to do if you inherit a project midstream
- Assess the situation and know what to look for: Do you have little problems or big problems? You can’t move forward until you know the basic information.
- Leashes—and the importance of structured content.
- It’s a dog’s world: Set your authors up for success by using their familiar environment.
- Dachshunds vs. Great Danes: Know your users. Evaluate the different options and decide which is the best fit for your team.
- Start with one trick—and get value immediately.
- Working with a dog whisperer: Learn from the experience of those who have traveled this path before.
- Give a dog a bone: Keeping your team motivated and other key tips.
- Lessons learned from three separate digital product/workflow development projects
- The importance of team size and composition to project success
- Real-world pitfalls of sizing a team too large or too small
- Enterprise CMS and content model implementation
- A four-person digital product development task force
- Interdepartmental digital workflow implementation
In this presentation, Dr. Damrau will cover how she uses one business process modeling (BPM) methodology to gather current and future-state content requirements. This data can be analyzed for process improvement or automation of existing paper-based workflow processes.
This session will provide the following:
- A look into the BPM methodology.
- An overview of two standards-based modeling methods: BPMN (Business Process Management Notation) and EPC (Event-driven Process Chain).
- Coverage of common notation used in these two methods.
- Information about where to learn more about the world of BPM.
Attendees will experience an interactive session where they will have two exercises to practice this modeling technique to learn how they can improve their documentation and content strategy deliverables.
Technical content creates a bridge between people and technology. Historically, that bridge has been between users and the technology they rely on to do their jobs. Today, technology is integral to business. Technology has moved from IT back rooms to C-level offices, and the decision-makers are more technology-literate than ever before. Technical content is now a bridge between executives and technical solutions that drive their businesses.
What is your strategy for technical content as part of the sales process?
In this session, Jennifer Fell will discuss how technical content can influence decision-makers, demonstrate thought-leadership, accelerate sales, and help turn buyers into evangelists. She’ll look at how your technical content is being used in the sales process already, and how you can begin to design the technical sales content experience. She’ll also look at the relationships among standard content types, including demos, training, and tutorials. This session will offer you new ways to think about connecting customers and your business.
- Explain methods that Mekon has developed.
- Evaluate customer experience in conducting the Conference Room Prototype (CRP).
- Outline what metrics can be used to evaluate the tools and what surprises you may encounter.
- Six different aspects of content to consider when mapping content to customer journeys
- Four steps to creating, visualizing, and using content mapping.
- Three ways to gain quick wins with content
- Content management across 40+ regional websites
- The role of structured content in automation
- Translation workflow
- The challenge of localization and “making sense” to foreign markets
- Custom asset management tools
- Building trust by:
- Resolving conflict with respectful interactions
- Effectively communicating information to empower all stakeholders
- Clarifying roles and responsibilities
- Holding informational sessions for stakeholders throughout the process
- Making decisions and sticking with them by:
- Leading effective meetings
- Engaging the appropriate stakeholders at the proper time during the project
- Assigning responsibilities and providing support for task completion
- Documenting decisions for posterity
- Aligning vision by:
- Clarifying benefits and expectations with executive sponsors
- Communicating project plan via project charters
- Communicating project status to adjust expectations
- When and how to engage in localization
- Key components of an effective strategy
- Key metrics for measuring success
- Process must-haves
- Roles and responsibilities
- Component content and translation reuse
- Style Guides
- Terminology and glossary management
- Translation Memory
- Content and Translation review process
- And more…
In this session, Marcia will introduce you to a technique that you can use to eliminate filler words (and sentences and paragraphs) from any text. This technique takes the guesswork out of concise writing by showing you exactly what to look for.
Once you’ve got this technique down, you’ve got it forever. You’ll know how to:
- Increase keyword density.
- Cut translation costs.
- Bring your writing to a 24-carat, attention-getting luster.
BONUS FOR LAVACON 2014: Marcia will use a dynamic spreadsheet to “do the math” in real time, showing instantly and dramatically how cutting words cuts translation costs.
- Helpful, concrete questions to ask of other team members in collaborative settings.
- A stronger understanding of what IA is, and suggestions of how a basic understanding of the field can benefit content strategists.
- Conversation and brainstorming starters that can be utilized to kick off design/content projects.
- Developing mobile content for mobile app stores, an in-app tour, mobile-friendly docs, and a responsive-design library
- Running a social media campaign on Google+, Twitter, LinkedIn, and Facebook
- Creating a mobile video and posting it on a mobile YouTube channel
- Validating results through analytics and customer feedback
- Communicating wins to demonstrate the department’s value to the organization
- A frontline discovery strategy that reveals what consumers really want from you
- A three-step content plan that will make the sales department fall in love with marketing
- Five amazing tools and apps that will transform your current strategy
This session will teach you how to adjust your attitude and viewpoint towards your evolving role and the changing list of tools you must use. Many of us have become attached to certain brands, tools, standards, etc. Our overriding goal must be to deliver the most effective content to the most people in the shortest period of time possible. That may mean working with software or tools you are not “fond” of. Who cares? Your customers certainly don’t!
We are in a decade of massive change in regards to who owns and who creates content. Nobody knows what devices, authoring tools or content management solutions we will be using years from now.
Attend this session and find out how to strap on your career “life vest” and stay afloat in a vast sea of change. Don’t hesitate to jump in, the water is fine!
- Secure executive support up front by defining a compelling UX vision for each project, while also showing time and money lost to dealing with subpar internal services
- Put projects in the hands of UX professionals—product designers, editors, and engineers—not IT, HR and other internal service teams
- Use experience-first prototypes to secure stakeholder and employee support
- A quick review of the technical concepts of responsive design.
- A demonstration of responsive design features in two leading HATs, Adobe RoboHelp and MadCap Flare.
- A description of how to prepare legacy material for responsive design output.
- Creating a customer engagement strategy
- Learning customer engagement approaches and opportunities
- Understanding when and how to engage potential customers
- Determining your content strategy based on your ongoing customer engagement results
- Measuring success to save time and increase revenue
- A method for implementing embedded UA with DITA, which involves not just tech comm skills, but also content strategy, information architecture, and UI/UX skills
- How this can be achieved at a very low cost
- Why Ray Gallon chose DITA—despite the client being a small 30-person startup with a small volume of information to manage, but huge opportunities for reuse
- How years of development can be avoided by making the switch
- Building for the future, and opportunities for automated customization of the UA thanks to DITA
- How CA Technologies is re-engineering their content to be more accessible on a wiki
- The architecture and processes that drove this innovation
- What you need to know to begin a project like this
- Data related to acceptance and how it’s driving the next level of innovation
- Gain a better understanding of the possibilities available in the distribution of DITA-based documentation
- Learn about a number of approaches for managing the content delivery process
- Learn about best practices for managing content delivery
- How to design content and features around visitor goals
- A framework for understanding the metrics that lead to improved site content and UX after the initial launch
- Methods to test assumptions on analytics, site content, and UX so your team can focus on getting better results
- Formulas for making site performance growth projections