“My content is translated into more than four languages.”
“My content problems exponentiate with each language and culture we add.”
“My global websites are completely unmanageable.”
“I don’t know where to begin or what to do.”
If any of these statements describes your situation, then you need a content strategy. But, not just any content strategy. You need a global content strategy.
In this fast-paced session, Val Swisher will introduce you to the seven components of creating a global content strategy. You’ll walk away with an understanding of each component, where it fits, and why it is important. If global content is overwhelming you, come learn how to tame it and make it more manageable now and in the future.
Val Swisher founded Content Rules recognizing that even the largest companies often do not have the technology, people, and expertise to create content that is global-ready. Founded in 1994, Content Rules is an end-to-end content services provider. We help customers plan their global content strategy, create content in structured and non-structured environments, and work with their source content to prepare it for translation. Content Rules is the exclusive provided of The Rockley Strategic Method™ and a certified service provider for the Acrolinx optimization software.
Val is a frequent speaker on the conference circuit. She blogs (almost) weekly at contentrulesinc.com/blog. Along with Scott Abel, Val hosts a popular webinar series and she has recently authored her third book. Her latest book is on global content strategy and will be published by XML Press.
In addition to running Content Rules, Val is on the Executive Board for Translators Without Borders. At TWB, she is responsible for creating and running the Simplified English program and working with non-governmental organizations to provide them with much-needed translations for humanitarian causes around the world.