Presentations by Suzanne Mescan and Linda Morone

Roundtable Discussion: Calculating the ROI of a Content Management Strategy

Technical communicators or managers are often tasked with researching the benefits of converting to structured content and using a component content management system (CCMS) to manage and produce their business information. But finding solid information on the benefits can be difficult, as can identifying costly bottlenecks in the current process. Join this open forum discussion moderated by DCL and Vasont Systems about how to identify the key elements involved reaping a solid return on investment of a content management strategy. Get the answers to questions, such as:

  • What are realistic improvement numbers to strive for?
  • What is the true cost of current processes?
  • What are the benefits of a hybrid approach?
  • What are the critical factors for a successful content management strategy?
  • How can you eliminate content quality issues?
  • In what areas should I see an ROI?

This session will be an interactive discussion, so come prepared to participate!

About Suzanne Mescan and Linda Morone
DCL, Vasont Systems

Suzanne MescanSuzanne Mescan is Vasont Systems’ Vice President of Marketing, with responsibility for the Company’s overall marketing and public relations efforts. For more than 25 years, she has worked in all aspects of the information management and publishing industry, including content management, editorial, art and design, project management, prepress production, printing and binding.

Suzanne has authored numerous articles about content management for industry publications and has delivered presentations for the CM Strategies/DITA North America, AIIM, LavaCon and DocTrain conferences; Philadelphia XML Users Group Meeting; Vasont Users’ Group Meetings; and in numerous industry webinars. She was also a contributing author for the book, Virtual Collaborative Writing in the Workplace: Computer-Mediated Communication Technologies and Processes by Beth L. Hewett and Charlotte Robidoux (Eds.).

Linda Morone

Linda Morone is Data Conversion Laboratory’s Senior Vice President of Sales and Marketing. She manages client support activities and strategic partnerships spanning all industry verticals. Linda has more than 25 years of experience in digital media, web-based solutions and data management services with an emphasis on preparing content for data and application syndication, product information databasing, and systems integration.