Schedule

Saturday, October 19



TimeEventDescription
9:00 or 2:00pmMultnomah Falls and Columbia River Gorge Tour
3:00–6:30Epicurean Walking Tour
7:00—Tweetup

Sunday, October 20


Monday, October 21



TimeSessionTrack
7:00–8:00Registration, Continental Breakfast, Exhibit Hall Open
8:00–8:15Welcome
Jack Molisani, Executive Director, The LavaCon Conference
General Session
8:15–9:00The Expanding Role of Content Professionals: Seize the Opportunity!
Victoria Koster-Lenhardt, Global Employment Coordinator, US State Department
General Session
9:00–9:45So Who Are Today’s Content Professionals? There’s No Single Answer
Kapil Verma, Sr. Product Manager, Technical Communications Products, Adobe Systems
General Session
9:45–10:30“You want it when!??” Content Strategy for an Impatient World
Sarah O’Keefe, President, Scriptorium Publishing
General Session
10:45–11:45Content on Top: The Curious World of Content at the Top of Every Organization
Joe Gollner, Gnostyx Research
Content Strategy
A Content Strategist’s Toolbox for Resource and Budget Planning
Shawn Prenzlow, Steyer Associates
Content Strategy
DITA for Documents: Is That All There Is?
Amber Swope and Joan Lasselle
Tools & Technology
Connecting the Dots: Improving the Information Experience for Customers
Rajal Shah and Richard Hendricks, Juniper Networks
UI & UX Design
Building a Winning Business Case to Fund Content Initiatives
Connie Giordano and Al Martine, TechWhirl.com
Project Management
11:45–1:00Embrace Your Power, Influence Will Follow
Andrea Ames, Sr. Information Experience Strategist, IBM
General Session
1:15–215So Your Content Strategy is on its Way to Reality—What’s Next?
Pam Noreault, ACI Worldwide
Content Strategy
Selling Your Content Strategy to Executives
Steve Walker, Experis Global Content Solutions
Content Strategy
You Don't Have to Build Software to Do DITA
Kristen Cokeley, Medtronic; Liz Fraley, Single Sourcing Solutions
Tools & Technology
Adaptive Content = Architecture + Process (Minus a Healthy Dose of Reality)
Noz Urbina, Mekon
UI & UX Design
Herding Tigers: Changing Our Reliance on Inline Links
Mysti Berry, salesforce.com
Project Management
2:30–3:30Content Strategy and Brand Personalities
Marli Mesibov, UX and CS Specialist
Content Strategy
Roundtable Discussion: Calculating the ROI of a Content Management Strategy
Linda Morone, DCL, and Suzanne Mescan, Vasont Systems
Content Strategy
Converting Legacy Content to DITA Doesn’t Have to be Complex, Slow, and Expensive
Les Burnham and Helen St. Denis, Stilo International
Tools & Technology
Overcoming Design Challenges In Multichannel Content Publishing Using HATs
Neil Perlin, Hyper/Word Services
UI & UX Design
Managing Two Worlds: Supporting Multi-Channel Publishing with a Single Source of Content
Alexander Berman, Kaplan Publishing
Project Management
3:45–4:30It All Comes Down to Return on Investment (ROI): How Smart Companies have a Content Strategy to Increase Productivity and Reduce Costs
Jose Sermeno, Madcap Software
General Session
4:30–5:15How to Reach Those Who Control the Power and Purse Strings
Noz Urbina, Content Strategy Practice Owner, Mekon
General Session
5:15–6:00 A Quantum Leap in Value Evolution: Making the Transition from “Developing Content” to “Solving Business Problems”
Lori Fisher, Director of Information Management User Technology, IBM
General Session
6:00–7:30
Networking Reception, Sponsored by Adobe Systems
8:00–Tweetup

Tuesday, October 22



TimeSessionTrack
7:30–8:00Continental Breakfast, Exhibit Hall Open
8:00–9:00How Content Strategy Fits Into the User Experience
Nick Finck, Director of User Experience, projekt202
General Session
9:15–10:15Building a Sustainable, Content-first Strategy From a Multichannel Content Audit
Melissa "Misty" Weaver, Content Insight
Content Strategy
Taking Your Content Strategy Global
Val Swisher, Content Rules
Globalization
Using DITA to Squeeze Maximum Value from Your Terminology
Jim Tivy, Bluestream
Tools & Technology
The Visible Word: Building Trust with Transparency in Content Writing
Jason Toon, Woot.com
UI & UX Design
The Benefits of Collaborating in a Real-Time Enterprise Social Network
Sabine Bennett, salesforce.com
Search and Social
10:30–11:30Content Audit in Three Simple Steps
Jennifer DeAngelo and Allison Joyce, Experis Global Content Solutions
Content Strategy
Four Key Best Practices for Improving Your Translation Process
Scott Carothers, Kinetic
Globalization
DITA for the Web: Make Adaptive Content Simple for Writers and Developers
Don Day, Contelligence Group
Tools & Technology
Keeping the "U" in UI Design
Clay Delk, Volusion
UI & UX Design
From Social Neophytes to Twitterati: Taking the NIOSH Social
David L. Caruso, NIOSH
Search and Social
11:30–1:45 Lunch and
Vendor Demos
Elevating the Customer Experience: Using Content to Transform Engagement
Aaron Fulkerson, Founder and CEO, MindTouch

Vendor Demos and Exhibitor Meetings, Exhibit Hall
General Session
1:45–2:45Making the Shift from Product Help to Exceptional Product Experience
Aaron Fulkerson, MindTouch Effective
Content Strategy
Leveraging Cloud Technology to Streamline Your Content Marketing Translation Strategy
Michael Meinhardt, Cloudwords
Globalization
DITA and the Software Development Lifecycle: How to Speed Time to Market and Improve Content Quality
Casey Jordan, easyDITA
Tools & Technology
Accessibility in Video Production
Ken Circeo, Microsoft
UI & UX Design
Socializing Content Creation
Marya Devoto, Melanie Jennings, Leona Campbell, Jive Software
Search and Social
3:00–4:00Driving Enterprise Content Strategy with Only Guerilla Staff
Alyson Riley, IBM
Content Strategy
GALA Presents: Quality Control for Translations: The Best Plans, Processes, and People
Stacey Brown, Mindlink Resources
Globalization
Findability: The Newest Benefit of DITA
Patrick-Bosek, easyDITA
Tools & Technology
How Oracle Uses Video to Promote New Features and Functionality
David Laux and Loren Davidson, Oracle
UI & UX Design
Visual Communication and the Social Content Workflow
Ben Rubenstein, Tech Target
Search and Social
4:15–5:15Dell’s Content Assessment Hero League
Jennifer DeAngelo and Allison Joyce, Experis Global Content Solutions
Content Strategy
Implementing Structured Authoring and Content Management Globally
Pam Noreault, ACI Worldwide
Globalization
Serving Authors’ Needs in a Brave New DITA World
Julie Atkins and Mike McGinnis, Tridium
Tools & Technology
Using a Gamification Framework to Start Your Own Gamification Projects
Marta Rauch, Oracle
UI & UX Design
Why SEO is Good for Techdocs Too
PG Bartlett, Acrolinx
Search and Social
5:15–6:30Happy Hour Reception, sponsored by SDL
7:00–Karoake, sponsored by WebWorks

Wednesday, October 23



TimeSessionTrack
7:30–8:00Continental Breakfast
8:00–9:00Customer-Centric Content: Using Taxonomy to Achieve Contextual Relevance
Joe Gelb, founder and president of SuiteSolutions
Content Strategy
The vSphere Web Client Video Project: A Case Study in Cross-Team Content Strategy
Wendy Shaffer, VMware
Content Strategy
Google Glass is Here! What’s Real, What’s Hype, and What’s Just Cool
Marta Rauch, Oracle
Tools & Technology
Every Page is Page One: Topic-based Authoring for Tech Comm and the Web
Mark Baker, Analecta Communications
Content Creation
More Collaboration, Fewer Content Silos at Red Hat
Leigh Blaylock, Red Hat
Project Management
9:15–10:15Broken Silos: Destruction for the Sake of Your Clients
Rhyne Armstrong, RouteMatch Software
Content Strategy
Using Competitive and Market Assessment to Shape Your Content Strategy
Laura Blaydon, Sapient Nitro
Content Strategy
Increasing Content Consistency: Flare and HyperSTE
Sharon Burton, Content Strategist
Tools & Technology
Creating Adaptive Content for Multi-screen Devices: Challenges and Solutions
Vikram Verma, Adobe Systems
Content Creation
How ReelGrrls.com Recovered a Content Initiative Gone Astray
Melissa "Misty" Weaver, Content Insight
Project Management
10:30–11:30Evolution of the Knowledge Broker: Trading your Content for Revenue
Christopher Ward, WebWorks
Content Strategy
A 20-year Evolution With a Five-year Strategic Plan
Megan Gilhooly, INVIDI Technologies
Content Strategy
What you Need to Know About the Math Stack: MathML, MathJax, HTML5, and EPUB 3
Autumn Cuellar, Design Science, Inc.
Tools & Technology
Keeping Content Health and Quality in Check
Jason Kaufman, Irrevo
Content Creation
Generating a Culture of Doc (AKA: Bribes That Work)
Leah Cutter, salesforce.com
Project Management
11:30–12:45
Lunch
Breaking Bad Content
Joe Gollner, Gnostyx Research
General Session
12:45–1:45Content Marketing: Pulling Your Content Out from Under the Bushel Basket
Matt Sullivan, Tech Com Tools
Content Strategy
Building Global Content Collaboration
Jo'lene Jernberg, LSI Corporation and Suzanne Mescan, Vasont Systems
Content Strategy
From Static Books to Dynamic Semantic Markup
William Lesguillier, Antidot
Tools & Technology
Designing for Big Data
Angelos Tzelepis, Alumnae Association of Mount Holyoke College
UI and UX Design
The Hidden Cost of “Free”
Brenda Huettner, P-N Designs
Project Management
2:00–3:00Why Your Content Marketing Strategy Needs a Strong Listening Culture
Marisa Peacock, The Strategic Peacock
Content Strategy
Converting, Warehousing and Distributing Your Commercial Content
Eric Freese, codeMantra
Content Strategy
Sharing Content Across Multiple Mobile Devices
Charles Cooper, The Rockley Group
Tools & Technology
Lean UX and Agile: More Content in Less Time”
Mark Baker, Analecta Communications
UI and UX Design
Making the Mental Shift to Topic-based Authoring and Content Management
Leigh White, IXIASOFT
Project Management
3:15–4:00The Common Wisdom: Reality-Based Notes from the DITA Underground
Andrew Thomas, Product Marketing Director, SDL Content Management Technologies
General Session
4:00–4:45Executing Your Content Strategy: Governance, Optimization and Analytics
Thomas Aldous, Senior VP of Global Operations, Acrolinx
General Session
4:45–5:00Looking Ahead
Jack Molisani, The LavaCon Conference
Ann Rockley, The Rockley Group
General Session

Thursday, October 24