Presentations by Nick Finck

How Content Strategy Fits Into the User Experience

In this session, Nick Finck will explore the topic of content strategy and its role in relation to the overall user experience. This is a high-level talk on seeing the bigger picture of what it means to ensure your customers have a good experience and what is necessary to achieve that be it for websites, mobile apps, in-store, in-car, or in the living room. He will explain how to integrate content strategy into your existing digital design practice and beyond.

Lavacon 2013 Keynote 8: Nick Fink: How Content Strategy Fits Into the User Experience from LavaCon Conference on Vimeo.

Slide Deck: Nick Finck:  How Content Strategy Fits Into the User Experience – LavaCon 2013 on Speaker Deck.

About Nick Finck
Senior Manager of User Experience at Amazon AWS

Nick Finck

Nick Finck ( is a user experience professional who has worked in the web industry for over a decade. He specializes in information architecture, interaction design, usability and user research for web and mobile.

Nick has created web and mobile experiences for Fortune 500 companies including Adobe, Intel, REI, Boeing, Google, and He lives and plays in Seattle, Washington, where he’s now the Senior Manager of User Experience at Amazon AWS.

Prior to working at projekt202 Nick was the User Experience Director at Ubermind, and before that a founder of Blue Flavor, a user experience consultancy that launched one of the very first web applications for the iPhone.

Nick was the publisher of Digital Web Magazine (, an online publication for web professionals, for ten years. He is actively involved in the web community, helping as adviser to such events as SXSW Interactive, the Information Architecture Summit, WebVisions, and InfoCamp Seattle. Nick has also judged The Webby Awards and the SXSW Web Awards.

He has built a reputation as a community volunteer, promoting growth within the web industry both locally and abroad. You can find Nick giving workshops for leading organizations such as Microsoft, Bill and Melinda Gates Foundation, and the Seattle Public Library. He has presented at most major conferences including SXSW, CHI, MIX, and more. Nick has also helped create an open source curriculum for web professionals and has lectured for and advised universities on their educational programs.