Every strong brand has a personality behind its voice. How do you ensure the personality remains consistent across multiple audiences, who speak with a variety of vocabularies? In this session, we’ll review brands with compelling personalities, and we’ll explore content strategy tools to create and enhance brand personalities and voices.
Marli is a UX and content strategy specialist. Her work spans enterprises, educational games, startups, individual web applications, and websites. Marli is an editor of UX Booth and has also contributed articles to Smashing Magazine, Above the Fold, and Web Designer Depot. Marli can also be found on Twitter, where she shares thoughts on UX Design, content strategy, and Muppets.