With varying resources, content demands and political structures, every company has a different entry point for tackling the content problem. In this session, Leigh Blaylock will provide a step-by-step account of the route her growing company of more than 5,000 employees, five business units, and nine marketing teams took—from content audit; to sales survey analysis; to collateral architecture; to definitions, counts, audiences, and templates—to solve its growing
collateral and content inconsistencies.
You will leave this session with a better understanding of how to foster collaboration and, as a result, tackle big content problems with small budgets, increase buy-in and adoption, and move your company forward in our current content-driven world. And because that world is ever-changing, Leigh will provide an update on how her company is using collaboration to define personas, create durable content, and distribute the right content to the right audience at the right time.
Leigh Blaylock is the manager of content marketing at Red Hat, the world’s leading provider of open-source solutions. Part of Red Hat’s content team, Leigh focuses on driving the standardization of marketing, sales enablement, and competitive collateral, as well as the adoption of a defined collateral architecture. And through maintaining guidelines, educating writers, and creating and refining content, Leigh helps ensure that Red Hat’s global voice is achieved through clear, concise, and consistent messaging.