Many organizations that have invested in content management solutions have done so to realize improvements in how they deliver product information to customers. And many of these organizations have realized notable benefits from these investments. But these organizations have also learned something along the way – namely that improving how you share information with customers, important as it is, is only one part of the puzzle. What is really needed is a fundamental renovation in how product information is handled across the entire product lifecycle.
Given the scope of this challenge, and the fact that there are so many disciplinary islands involved, tackling the product information lifecycle can be a daunting prospect. The good news is that organizations that have put into place a modernized content management and publishing environment for addressing the information needs of their customers have also put into place the infrastructure they need to tackle the inevitable problems that persist in the product information lifecycle.
When it is recognized that the behavior that is being facilitated with content technologies is collaboration across and between specialized disciplines then you have everything you need to jump to the next level. Using practical examples implemented using state-of-the-art content management, publishing and engagement solutions, this workshop will introduce participants to what can be achieved when collaboration is enabled among all the stakeholders in an integrated product lifecycle.
Joe Gollner is the Director of Gnostyx Research Inc., a company he founded to help organizations come to grips with their content in ways that are sustainable and scalable. His particular specialty revolves around leveraging open standards and intelligent content technologies to build solutions that connect the myriad of sources and processes that underlie how an enterprise performs and what it publishes. Along this line, he has led over 100 content management initiatives during the last twenty years, with several of these representing the high water mark in the industry for sophistication and scale.
Among these projects are some of the first business applications of the web, starting in 1992. His customers have tended to exhibit a distinctively technical bent. Examples include Boeing, NATO Headquarters, HP, Xerox, Nokia, Samsung and the Russian Academy of Science.
Nolwenn Kerzreho is a Presales Consultant for Componize, the software editor developing Componize DITA-focused Component Content Management System (CCMS). As a technical writer, information architect and trainer, Nolwenn Kerzreho has led the DITA adoption effort at Technicolor Broadcast & Multimedia, a technology leader in digital and video services. Nolwenn is also an adjunct teacher at University of Rennes 2, focusing on user-oriented documentation, international standards and XML-based authoring.