The power of total—even brutal—honesty can deepen your bond with your audience and cut through the skepticism of today’s high-information customers. In this session, we’ll examine some case studies in showing the world how the sausage is made (sometimes, literally).
As head writer of the Woot family of sites since 2004, Jason Toon deserves both the credit and the blame for the irreverent, humorous voice that has become the standard in daily-deal ecommerce. He also spent a decade or so as a freelance music critic and played in a series of punk rock bands you’ve never heard of. But he can’t.