Site traffic is useless without visitors becoming customers. Most businesses face the same inherent problem – obscurity. People don’t know you – and therefore, they can’t buy from you. My goal is teach conference attendees how to leverage digital content and search engine optimization (SE0) to increase/optimize website traffic.
In 60 minutes we will fundamentally change the way attendees approach their web marketing strategy. The goal – be where your customers are when they are looking for your type of product/service.
What attendees will learn:
- How content marketing and conversion optimization increase organic search ranking
- Strategically using keywords in natural search to invoke action
- Content marketing and conversion optimization tools for everyday use (scribeseo.com, usertersting.com, clicktale.com, seomoz.com, semrush.com, spyfu.com, ubersuggest.org)
Passionate for the online and always connected world we live in and the tools used to connect and engage consumers – James has spent his professional career working within the strategic planning and digital marketing environment of Alcon, Kia, Marriott, Procter & Gamble, SAP, and Suzuki.
James is also a member of the Dallas Social Media Club, a 2013 board member of the D/FW Search Engine Marketing Association, and graduate of the Southern Methodist University MBA program.