As Karen McGrane says, most user interfaces “provide a window to the database fields, rather than a workflow designed to support user goals.” In this session, I’ll discuss my work in a complete overhaul of the Volusion software admin, including new designs, content, and workflows. My work is focused on editing the content to improve usability and reduce support calls. I collaborate with UX, designers, customer support, and the product development teams to identify pain points and understand user expectations.
Attendees will learn how to work across their organization to understand internal needs and goals, while also maintaining a strong focus on the end user. We’ll look at the importance of style guides, user testing, iterative design, customer feedback, and good old-fashioned creative writing.
Clay Delk is the Sr. Content Strategist at Volusion, Inc. (www.volusion.com), a leading ecommerce SaaS provider, where he oversees the planning and creation of web, marketing, support and interface content. He also hosts Austin Content (www.meetup.com/austin-content), a meetup group for content strategists, managers, creators and marketers in Austin, Texas. (In fact, he worked together a couple of years ago to schedule a content strategy happy hour during LavaCon in Austin!)