Today, content creators have an opportunity to position content as the most pivotal asset to a company’s continued success. The world has changed and users now want instant access to information. Content creators have to evolve into Knowledge Brokers and align their development process with their company’s business strategy.
This presentation discusses the powerful role Knowledge Broker content plays in business strategy. It also covers the correct workflow that is needed to generate revenue through documentation. Finally, it looks at methods used to deliver content across multiple devices and the method that is most effective and why. If you want to increase the role of documentation in your business strategy, this presentation will give you the right mindset when looking at strategies for your content.
Christopher Ward, Director of Sales at WebWorks, specializes in helping small teams accomplish big things by better aligning departmental processes with overall company strategies. Christopher’s experience in strategy development began as an Analyst for U.S. Army Intelligence and then later moved in to the corporate world when working for Dell computers. For over the last four years he has been working for Webworks and enjoying getting to know the Technical Communications Industry. His diverse experiences allow Christopher to recognize untapped potential in a company’s overall business strategy and help them achieve that potential.